CHERRY, a web application for the creation and management of perishable good markets at local scale from BISY.

BisyBISY is an Italian start-up founded 4 years ago by two young software engineers with the aim to introduce high-innovative solutions on the market. The main strong point of the company is the team: during these years they have introduced some figures with complementary capabilities in order to satisfy each needs of customer. They are young, they work hard and they are ambitious!


What is the idea of your project within FInish?

At the Finish program we have presented CHERRY, an innovative web application for the creation and management of perishable good markets at the local scale. The project answers to the following main features: offer a wide choice of products all year round so as to keep a continuous attention of consumers on the initiative; guarantee the best quality of each of the offered products approximately at the same price of the mass retail standard products; identify and reach a much wider population of potential consumers without renouncing to the valuable zero-kilometres principle; make producer and product choice, quality assessment, ordering and payment, goods delivery and exception handling easier than with mass retail.


Who are your customers and their main benefits?

Our potential customers are any organisations interested in the creation of a web market of perishable food on behalf (and for the benefits) of the local producers. We call them Service Owner. The service owner is then the BISY direct customer for the use of the CHERRY service. Because of its intermediary role between the CHERRY service and its ultimate beneficiaries the service owner should likely belong to one of the following main categories:

  • Single producer or producer consortium or association. The stake can in fact be held by a company (or group of companies) directly interested to develop the new market for selling their products online, possibly extending the service to other producers.
  • Municipality or its in-house company. In this case the reason to play the service owner role is the belief and expectation that such a measure could assure the sought improvement of the local economy in the specific sector.
  • Private company or investor. This third case can occur whenever the private organisation estimates that the CHERRY service could generate profits taken from the mark-up applied to the product purchased by the consumers.

What is the new and innovative aspect of your project?

The innovative aspects of the CHERRY solution are traceability of products and producers by applying QR-Code to the shop boxes in order to identify the origin of bought products; continuous monitoring of temperature and humidity of carried products using a sensor network installed inside the van loading area; advanced planning of picking and delivery routes to maximize the van load and minimize the distance, reducing the environmental impact of the transport activity; a mobile app in order to help the driver during his daily activity like picking and delivery of purchased orders or the exchange of useful information with the CHERRY platform and Service Owner personnel.


Is there any special story which has inspired you?

This idea was first conceived during a meeting with some producers of Vignola, a small town in the Modena province that is well known for the production of agro-food excellences with cherries in the first place.

In addition to cherries, the Vignola territory is known for plums, pears and kiwis, many kinds of first-class and bio vegetables, special types of fresh pasta, dairy products ranging from butter to the best quality parmesan, fresh and cured pork meat including the Modena ham, the true Modena balsamic vinegar, and original sweets like the Barozzi cake. In spite of this incredible wealth the Vignola producers are dramatically suffering the market competition, especially from the emerging mass retail business model asking for large quantities of few standard-quality product types, while they are normally small in size, many in number and each able to supply limited quantities of very high-quality selected products.

The only alternative they have to survive, and preserve such a quality food tradition, is joining a common business effort to become the reference actors in the local market. The CHERRY platform has been designed to help these people and to avoid the disappearance of their excellent products.


Which FIWARE GEs are you using?

Our project is built upon FIWARE GEs integrated with other modules and it’s designed to be deployed as an independent application on a scalable cloud infrastructure. Specifically, the core of our platform is the Orion Context Broker GE, which is configured to continuously receive information from the Van Sensors Supervisors installed in the delivery fleet (through the IDAS middleware, which translates the messages from UL 2.0 to NGSI10) and provide the drivers and the managers with real time data. The other main GEs we integrated are KeyRock, to provide a common authentication layer for all the modules and the API and SpagoBI, to design custom business intelligence reports and acquire useful information from the historical data. Regarding the custom applications we developed for CherryFI, we used a traditional JSF+Spring+Hibernate architecture from the management module, while the mobile app has been developed in Java using Android Studio.


What is your dream for CHERRY-FI solution?

We hope in a large scale diffusion of the CHERRY platform with the launch of many local market of agro-food excellence in the whole world. Our dream consists to permit everyone to enjoy the agro-food excellences of his territory in the simplest way.

For more information on the project, you can contact the team from BISY here.