You can reuse FIWARE results and specifically the FIspace platform that reduces your development efforts when aiming at the realisation of Internet based solutions for B2B collaboration. You can benefit from features other Apps are providing, while coupling them via the FIspace platform. Furthermore, participating in the ecosystem of the Future Internet initiative including the App market-place of FIspace might open new markets for your app. On top of that, the funding will minimise your financial risk and the development results remain your intellectual property.